Marketing Minor
The Marketing minor offers students the opportunity to gain essential knowledge and skills in value creation and revenue generation by developing products and services that effectively meet the needs of target audiences. This minor provides a solid foundation in marketing principles while allowing students to select electives that complement their primary studies in areas such as business, communications, and the arts. By tailoring their coursework to align with their career aspirations, students are equipped with the versatile skills necessary to succeed in a variety of professional settings.
Students completing the minor in Marketing are required to take 18 credits, as listed below:
| Code | Title | Credits |
|---|---|---|
| MGT-120 | Principles of Business Management | 3 |
| MGT-280 | Principles of Marketing | 3 |
| MGT-305 | Consumer Behavior | 3 |
| MGT-390 | Marketing Communications | 3 |
| 6 credits of approved Marketing electives | 6 | |
| Total Credits | 18 | |
Approved Marketing Electives
Choose a minimum of 6 credits of the following approved Marketing Electives:
| Code | Title | Credits |
|---|---|---|
| ART-071 | Adobe Indesign | 1 |
| ART-072 | Digital Drawing: Art & Business | 1 |
| ART-076 | WordPress | 1 |
| ART-078 | Interactive Media Art | 1 |
| ART-079 | Illustration | 1 |
| ART-084 | Adobe Photoshop | 1 |
| ART-086 | Digital Animation | 1 |
| ART-087 | Web Design | 1 |
| ART-218 | Introduction to Digital Art & Design | 3 |
| ART-220 | Introduction to App Design | 3 |
| ART-230 | Introduction to Web Design | 3 |
| ART-241 | Introduction to Graphic Design | 3 |
| ART-242 | Graphic Design for Print | 3 |
| ART-246 | Introduction to Illustration: Visual Narrative | 3 |
| ART-271 | Introduction to Digital Photography | 3 |
| ART-272 | Introduction to Film Photography | 3 |
| ART-311 | Interaction Design | 3-9 |
| COM-180 | Introduction to Public Relations | 3 |
| COM-195 | Media and Culture | 3 |
| COM-238 | Podcasting | 3 |
| COM-256 | Writing for Public Relations | 3 |
| COM-267 | Introduction to Television Studies | 3 |
| COM-271 | Introduction to Media Writing | 3 |
| COM-273 | Multimedia Storytelling | 3 |
| COM-355 | Case Studies in Public Relations | 3 |
| COM-357 | Editing and Publishing | 3 |
| COM-358 | Global Media | 3 |
| COM-360 | Social Media Strategies | 3 |
| COM-369 | Media and Social Change | 3 |
| COM-372 | Fan Culture | 3 |
| COM-373 | Advanced Multimedia Reporting | 3 |
| COM-374 | Advertising and Consumer Culture | 3 |
| COM-480 | Public Relations Campaigns | 3 |
| CWP-250 | Introduction to Creative Writing | 3 |
| CWP-268 | Screenwriting | 3 |
| DSA-201 | Introduction to Data Science and Analytics | 3 |
| DSA-202 | Data Analysis and Visualization | 3 |
| FLM-208 | Digital Cinematography-Narrative Film Production | 3 |
| MGT-035 | Google: Search Engine Marketing | 1 |
| MGT-040 | Design Thinking | 1 |
| MGT-073 | Building your Career Brand | 1 |
| MGT-074 | Put Wow in Presentations | 1 |
| MGT-084 | Retail Planning and Buying | 1 |
| MGT-131 | Media Relations-Public Relations | 1 |
| MGT-132 | Sponsorships and Fundraising | 1 |
| MGT-160 | Business Analytics | 3 |
| MGT-224 | Introduction to Real Estate | 3 |
| MGT-255 | Entrepreneurship | 3 |
| MGT-312 | Sports Marketing | 3 |
| MGT-315 | Event Planning and Facility Management | 3 |
| MGT-353 | Retailing | 3 |
| MGT-355 | Professional Selling | 3 |
| MGT-357 | Global Marketing | 3 |
| PSY-250 | Social Psychology | 3 |
| PSY-290 | Cross-Cultural Psychology | 3 |
| THE-261 | Public Speaking | 3 |