The minor in Marketing provides an opportunity for students to explore the knowledge and skills involved in value creation and revenue development by creating goods and services that meet the needs of a target audience. The minor allows students to acquire a foundational understanding of and skills in marketing while selecting electives that enhance their education in areas such as business, communications, and art, in order to make the most sense for their intended career path.

Students completing the minor in Marketing are required to take 18 credits, as listed below:

MGT-120Principles of Business Management3
MGT-280Principles of Marketing3
MGT-305Consumer Behavior3
MGT-390Marketing Communications3
6 credits of approved Marketing electives6
Total Credits18

Approved Marketing Electives

Choose 6 credits of the following approved electives.

ART-071Adobe Indesign1
ART-072Digital Drawing: Art & Business1
ART-076WordPress1
ART-078Interactive Media Art1
ART-079Illustration1
ART-084Adobe Photoshop1
ART-086Digital Animation1
ART-087Web Design1
ART-218Introduction to Digital Art & Design3
ART-220Introduction to App Design3
ART-230Introduction to Web Design3
ART-241Introduction to Graphic Design3
ART-242Graphic Design for Print3
ART-246Introduction to Illustration: Visual Narrative3
ART-271Introduction to Digital Photography3
ART-272Introduction to Film Photography3
ART-311Interaction Design3-9
COM-180Introduction to Public Relations3
COM-195Media and Culture3
COM-238Podcasting3
COM-256Writing for Public Relations3
COM-267Introduction to Television Studies3
COM-271Introduction to Media Writing3
COM-273Multimedia Storytelling3
COM-355Case Studies in Public Relations3
COM-357Editing and Publishing3
COM-358Global Media3
COM-360Social Media Strategies3
COM-369Media and Social Change3
COM-372Fan Culture3
COM-373Advanced Multimedia Reporting3
COM-374Advertising and Consumer Culture3
COM-480Public Relations Campaigns3
CWP-250Introduction to Creative Writing3
CWP-268Screenwriting3
DSA-201Introduction to Data Science and Analytics3
DSA-202Data Analysis and Visualization3
FLM-208Digital Cinematography-Narrative Film Production3
MGT-035Google: Search Engine Marketing1
MGT-040Design Thinking1
MGT-073Building your Career Brand1
MGT-074Put Wow in Presentations1
MGT-084Retail Planning and Buying1
MGT-131Media Relations-Public Relations1
MGT-132Sponsorships and Fundraising1
MGT-160Business Analytics3
MGT-224Introduction to Real Estate3
MGT-255Entrepreneurship3
MGT-312Sports Marketing3
MGT-315Event Planning and Facility Management3
MGT-353Retailing3
MGT-355Professional Selling3
MGT-357Global Marketing3
PSY-250Social Psychology3
PSY-290Cross-Cultural Psychology3
THE-261Public Speaking3