The minor in Marketing provides an opportunity for students to explore the knowledge and skills involved in value creation and revenue development by creating goods and services that meet the needs of a target audience. The minor allows the students to acquire a foundational understanding and skills in marketing while selecting electives that enhance their education in areas such as business, communications, and art, that make the most sense for their intended career path.

Students completing the minor in Marketing are required to take 18 credits.

MGT-120Management and Organizational Behavior3
MGT-280Principles of Marketing3
MGT-305International Issue in Consumer Behavior3
MGT-390Marketing Communications3
Any two 3-credit approved Marketing electives6
Total Credits18