Marketing (B.S.)

The courses required to earn a Bachelor of Science degree in Marketing provide a blend of creative and quantitative content with an emphasis on marketing decision making and the development of marketing strategies to create and deliver value to the consumer. In addition to the required marketing courses, students select six elective credits in marketing and/or related fields, allowing them the opportunity to study specific areas of interest. The program also requires students to complete a 3-credit internship experience related to the field of study.

Marketing majors complete a minimum of 120 credits to earn a bachelor’s degree: 49–51 credits of core courses, 3–11 elective credits, and 63 credits of major courses.

In addition, all students in the Marketing Degree program are required to be certified in the most recent version of Microsoft Excel through the Certiport Microsoft Office Program by the end of their sophomore year. Once complete, students should submit the Excel Proof of Certification form found here for department approval.

Curricular requirements to complete a major in Marketing are listed below:

Approved Marketing Electives

Choose 6 credits of the following approved electives from Art, English, or Management.

Degree Plan for Marketing (B.S.)

¹

One in Spring Year 1 and one in Fall Year 2.

²

One each semester.

³

One in Spring Year 3 and one in Fall Year 4.