Marketing (B.S.)
The courses required to earn a Bachelor of Science degree in Marketing provide a blend of creative and quantitative content with an emphasis on marketing decision making and the development of marketing strategies to create and deliver value to the consumer. In addition to the required marketing courses, students select six elective credits in marketing and/or related fields, allowing them the opportunity to study specific areas of interest. The program also requires students to complete a 3-credit internship experience related to the field of study.
Marketing majors complete a minimum of 120 credits to earn a bachelor’s degree: 49–51 credits of core courses, 3–11 elective credits, and 63 credits of major courses.
In addition, all students in the Marketing Degree program are required to be certified in the most recent version of Microsoft Excel through the Certiport Microsoft Office Program by the end of their sophomore year. Once complete, students should submit the Excel Proof of Certification form found here for department approval.
Curricular requirements to complete a major in Marketing are listed below:
Code | Title | Credits |
---|---|---|
Major Requirements | ||
ACC-101 | Financial Accounting | 4 |
ACC-104 | Managerial Accounting | 4 |
ECN-101 | Introductory Macroeconomics | 3 |
MGT-120 | Management and Organizational Behavior | 3 |
MGT-212 | Business Communications | 3 |
MGT-270 | Financial Management | 3 |
MGT-280 | Principles of Marketing | 3 |
MGT-300 | Ethics for Business | 3 |
MGT-403 | Business Law-Labor Law | 3 |
MGT-490 | Strategic Business Planning Capstone | 4 |
STA-173 | Statistical Methods | 3 |
MTH-172 | Quantitative Methods for Business | 3 |
Additional Requirements | ||
ECN-102 | Introductory Microeconomics | 3 |
MGT-305 | International Issue in Consumer Behavior | 3 |
MGT-350 | Business Research Methods | 3 |
MGT-390 | Marketing Communications | 3 |
MGT-422 | Marketing Strategies | 3 |
MGT-491 | Professional Internship in Business | 3 |
6 credits of approved electives | 6 | |
Total Credits | 63 |
Approved Marketing Electives
Choose 6 credits of the following approved electives from Art, English, or Management.
Code | Title | Credits |
---|---|---|
ART-071 | Adobe Indesign | 1 |
ART-072 | Digital Drawing: Art & Business | 1 |
ART-076 | WordPress | 1 |
ART-078 | Interactive Media Art | 1 |
ART-079 | Illustration | 1 |
ART-084 | Adobe Photoshop | 1 |
ART-086 | Digital Animation | 1 |
ART-087 | Web Design | 1 |
ART-140 | The Art of Website Design | 3 |
ART-218 | Introduction to Digital Art & Design | 3 |
ART-220 | Introduction to Making Art with Code | 3 |
ART-230 | Introduction to Web Design | 3 |
ART-241 | Introduction to Graphic Design | 3 |
ART-242 | Graphic Design for Print | 3 |
ART-246 | Intro. to Illustration: Visual Narrative | 3 |
ART-271 | Introduction to Digital Photography | 3 |
ART-272 | Introduction to Film Photography | 3 |
ART-311 | Interaction Design | 3-9 |
COM-180 | Introduction to Public Relations | 3 |
COM-195 | Media and Culture | 3 |
COM-238 | Podcasting | 3 |
COM-256 | Writing for Public Relations | 3 |
COM-267 | Introduction to Television Studies | 3 |
COM-271 | Introduction to Media Writing | 3 |
COM-273 | Multimedia Storytelling | 3 |
COM-355 | Case Studies in Public Relations | 3 |
COM-357 | Editing and Publishing | 3 |
COM-358 | Global Media | 3 |
COM-360 | Social Media Strategies | 3 |
COM-369 | Media and Social Change | 3 |
COM-372 | Fan Culture | 3 |
COM-373 | Advanced Multimedia Reporting | 3 |
COM-374 | Advertising and Consumer Culture | 3 |
COM-480 | Public Relations Campaigns | 3 |
CWP-250 | Introduction to Creative Writing | 3 |
CWP-268 | Screenwriting | 3 |
DSA-201 | Introduction to Data Science and Analytics | 3 |
DSA-202 | Data Analysis and Visualization | 3 |
FLM-208 | Digital Cinematography-Narrative Film Production | 3 |
MGT-035 | Google: Search Engine Marketing | 1 |
MGT-040 | Design Thinking | 1 |
MGT-073 | Building your Career Brand | 1 |
MGT-074 | Put Wow in Presentations | 1 |
MGT-084 | Retail Planning and Buying | 1 |
MGT-131 | Media Relations-Public Relations | 1 |
MGT-132 | Sponsorships and Fundraising | 1 |
MGT-160 | Business Analytics | 3 |
MGT-224 | Introduction to Real Estate | 3 |
MGT-255 | Entrepreneurship | 3 |
MGT-312 | Sports Marketing | 3 |
MGT-315 | Event Planning and Facility Management | 3 |
MGT-353 | Retailing | 3 |
MGT-355 | Professional Selling | 3 |
MGT-357 | International Marketing | 3 |
PSY-250 | Social Psychology | 3 |
PSY-290 | Cross-Cultural Psychology | 3 |
THE-261 | Public Speaking | 3 |
Degree Plan for Marketing (B.S.)
First Year | ||
---|---|---|
Fall | Credits | |
UNV-101 & FYT-101 |
University Seminar and First Year Studio |
4 |
ECN-101 | Introductory Macroeconomics | 3 |
Core Course | 3 | |
Core Course | 3 | |
Select one of the following: | 3 | |
Management and Organizational Behavior | ||
Core Course |
||
Credits | 16 | |
Spring | ||
UNV-102 | University Seminar II | 3 |
ECN-102 | Introductory Microeconomics | 3 |
ACC-101 | Financial Accounting | 4 |
Select one of the following: | 3 | |
Management and Organizational Behavior | ||
Core Course |
||
MGT-212 or MGT-280 |
Business Communications 1 or Principles of Marketing |
3 |
Credits | 16 | |
Second Year | ||
Fall | ||
RTS-225 or PHL-225 |
The Quest for the Ultimate: Dialogue with Global Religious Traditions 2 or Quest for the Good Life |
3 |
ACC-104 | Managerial Accounting | 4 |
MGT-212 or MGT-280 |
Business Communications 1 or Principles of Marketing |
3 |
MGT-305 | International Issue in Consumer Behavior | 3 |
STA-173 or MTH-172 |
Statistical Methods 2 or Quantitative Methods for Business |
3 |
Credits | 16 | |
Spring | ||
RTS-225 or PHL-225 |
The Quest for the Ultimate: Dialogue with Global Religious Traditions 2 or Quest for the Good Life |
3 |
Marketing Elective | 3 | |
STA-173 or MTH-172 |
Statistical Methods 2 or Quantitative Methods for Business |
3 |
Core Course | 3 | |
Core Course | 3 | |
Credits | 15 | |
Third Year | ||
Fall | ||
MGT-270 or MGT-350 |
Financial Management 2 or Business Research Methods |
3 |
Select one of the following: 2 | 3 | |
Core Course |
||
Elective |
||
Core Course | 3 | |
Core Course | 3 | |
Elective | 3 | |
Credits | 15 | |
Spring | ||
MGT-270 or MGT-350 |
Financial Management 2 or Business Research Methods |
3 |
Select one of the following: 2 | 3 | |
Core Course |
||
Elective |
||
Select one of the following: 3 | 3 | |
Marketing Communications | ||
Marketing Elective |
||
Core Course | 3 | |
Core Course | 3 | |
Credits | 15 | |
Fourth Year | ||
Fall | ||
MGT-300 or MGT-403 |
Ethics for Business 2 or Business Law-Labor Law |
3 |
Select one of the following: 3 | 3 | |
Marketing Communications | ||
Marketing Elective |
||
Select one of the following: 2 | 3 | |
Marketing Strategies | ||
Elective |
||
MGT-490 or MGT-491 |
Strategic Business Planning Capstone 2 or Professional Internship in Business |
3-4 |
Elective | 3 | |
Credits | 15-16 | |
Spring | ||
MGT-300 or MGT-403 |
Ethics for Business 2 or Business Law-Labor Law |
3 |
MGT-490 or MGT-491 |
Strategic Business Planning Capstone 2 or Professional Internship in Business |
4 |
Select one of the following: 2 | 3 | |
Marketing Strategies | ||
Marketing Elective |
||
Elective | 3 | |
Elective | 3 | |
Credits | 16 | |
Total Credits | 124-125 |
- 1
One in Spring Year 1 and one in Fall Year 2.
- 2
One each semester.
- 3
One in Spring Year 3 and one in Fall Year 4.