Marketing (B.S.)
A Marketing degree from Salve Regina University provides students with a robust understanding of the strategies and techniques essential for promoting products, services, and ideas in today’s rapidly evolving marketplace. The program combines coursework in key areas such as consumer behavior, market research, data analytics, and digital marketing, helping students develop the analytical, creative, and strategic skills necessary to succeed in the marketing field. Emphasizing real-world applications, the major offers experiential learning opportunities where students can examine the complexities of consumer preferences, market trends, and competitive dynamics.
Students gain hands-on experience through internships, projects, and case studies, allowing them to refine their ability to design and execute effective marketing campaigns across diverse platforms and industries. Graduates of the program are well-equipped for a wide range of career opportunities in brand management, market research, digital marketing, sales, and related fields. They leave with the expertise to drive business growth, meet consumer needs, and navigate the ever-changing global marketing landscape.
The courses required to earn a Bachelor of Science degree in Marketing provide a blend of creative and quantitative content with an emphasis on marketing decision making and the development of marketing strategies to create and deliver value to the consumer. In addition to the required marketing courses, students select six elective credits in marketing and/or related fields, allowing them the opportunity to study specific areas of interest. The program also requires students to complete a 3-credit internship experience related to the field of study. Students will complete a minimum of 120 credits to earn a bachelor’s degree, including 41–44 credits of core courses and 66 credits of major courses.
Curricular requirements to complete a major in Marketing are listed below:
| Code | Title | Credits |
|---|---|---|
| Marketing Major Requirements | ||
| ACC-101 | Financial Accounting (and ACC-101L) | 4 |
| ACC-104 | Managerial Accounting | 3 |
| ECN-101 | Introductory Macroeconomics | 3 |
| ECN-102 | Introductory Microeconomics | 3 |
| MGT-030 | Excel Modeling and Analysis | 1 |
| MGT-120 | Principles of Business Management | 3 |
| MGT-160 | Business Analytics | 3 |
| MGT-212 | Business Communications | 3 |
| MGT-270 | Financial Management | 3 |
| MGT-280 | Principles of Marketing | 3 |
| MGT-300 | Ethics for Business 1. | 3 |
| MGT-305 | Consumer Behavior | 3 |
| MGT-348 | Digital Marketing | 3 |
| MGT-350 | Business Research & Analytics | 3 |
| MGT-403 | Business Law-Labor Law 1. | 3 |
| MGT-422 | Marketing Strategies | 3 |
| MGT-490 | Strategic Business Planning Capstone | 4 |
| MGT-491 | Professional Internship in Business | 3 |
| MTH-172 | Quantitative Methods for Business | 3 |
| STA-173 | Statistical Methods | 3 |
| 6 credits of approved Marketing Electives | 6 | |
| Total Credits | 66 | |
- 1.
Students pursuing an M.B.A. through Salve's combined degree program are required to take graduate courses in fall and spring of senior year. Consult the graduate catalog and graduate advisor. MGT-503 may substitute for MGT-403 and MGT-542 may substitute for MGT-300.
Choose a minimum of 6 credits from the following approved Marketing Electives:
| Code | Title | Credits |
|---|---|---|
| Approved Marketing Electives | ||
| ART-071 | Adobe Indesign | 1 |
| ART-072 | Digital Drawing: Art & Business | 1 |
| ART-076 | WordPress | 1 |
| ART-078 | Interactive Media Art | 1 |
| ART-079 | Illustration | 1 |
| ART-084 | Adobe Photoshop | 1 |
| ART-086 | Digital Animation | 1 |
| ART-087 | Web Design | 1 |
| ART-218 | Introduction to Digital Art & Design | 3 |
| ART-220 | Introduction to App Design | 3 |
| ART-230 | Introduction to Web Design | 3 |
| ART-241 | Introduction to Graphic Design | 3 |
| ART-242 | Graphic Design for Print | 3 |
| ART-246 | Introduction to Illustration: Visual Narrative | 3 |
| ART-271 | Introduction to Digital Photography | 3 |
| ART-272 | Introduction to Film Photography | 3 |
| ART-311 | Interaction Design | 3-9 |
| COM-180 | Introduction to Public Relations | 3 |
| COM-195 | Media and Culture | 3 |
| COM-238 | Podcasting | 3 |
| COM-256 | Writing for Public Relations | 3 |
| COM-267 | Introduction to Television Studies | 3 |
| COM-271 | Introduction to Media Writing | 3 |
| COM-273 | Multimedia Storytelling | 3 |
| COM-355 | Case Studies in Public Relations | 3 |
| COM-357 | Editing and Publishing | 3 |
| COM-358 | Global Media | 3 |
| COM-360 | Social Media Strategies | 3 |
| COM-369 | Media and Social Change | 3 |
| COM-374 | Advertising and Consumer Culture | 3 |
| COM-480 | Public Relations Campaigns | 3 |
| CWP-250 | Introduction to Creative Writing | 3 |
| CWP-268 | Screenwriting | 3 |
| DSA-201 | Introduction to Data Science and Analytics | 3 |
| DSA-202 | Data Analysis and Visualization | 3 |
| FLM-208 | Digital Cinematography-Narrative Film Production | 3 |
| MGT-035 | Google: Search Engine Marketing | 1 |
| MGT-040 | Design Thinking | 1 |
| MGT-073 | Building your Career Brand | 1 |
| MGT-074 | Put Wow in Presentations | 1 |
| MGT-084 | Retail Planning and Buying | 1 |
| MGT-131 | Media Relations-Public Relations | 1 |
| MGT-132 | Sponsorships and Fundraising | 1 |
| MGT-224 | Introduction to Real Estate | 3 |
| MGT-255 | Entrepreneurship | 3 |
| MGT-312 | Sports Marketing | 3 |
| MGT-315 | Event Planning and Facility Management | 3 |
| MGT-353 | Retailing | 3 |
| MGT-355 | Professional Selling | 3 |
| MGT-356 | Entrepreneurial Marketing | 3 |
| MGT-357 | Global Marketing | 3 |
| MGT-390 | Marketing Communications | 3 |
| PSY-250 | Social Psychology | 3 |
| PSY-290 | Cross-Cultural Psychology | 3 |
| THE-261 | Public Speaking | 3 |
Degree Plan for Marketing (B.S.)
| First Year | ||
|---|---|---|
| Fall | Credits | |
| STU-101 | First Year Studio | 1 |
| WRT-105 | College Writing and Research Intensive 1 | 3 |
| PHL-105 or RTS-105 |
Finding Your Moral Compass 2 or Faith, Mercy, Justice in the 21st Century |
3 |
| ECN-101 or ECN-102 |
Introductory Macroeconomics 2 or Introductory Microeconomics |
3 |
| MGT-030 | Excel Modeling and Analysis | 1 |
| MGT-120 | Principles of Business Management | 3 |
| Core Course | 3 | |
| Credits | 17 | |
| Spring | ||
| PHL-105 or RTS-105 |
Finding Your Moral Compass 2 or Faith, Mercy, Justice in the 21st Century |
3 |
| ACC-101 | Financial Accounting (and ACC-101L) | 4 |
| ECN-101 or ECN-102 |
Introductory Macroeconomics 2 or Introductory Microeconomics |
3 |
| MGT-160 | Business Analytics | 3 |
| MGT-212 or MGT-280 |
Business Communications 3 or Principles of Marketing |
3 |
| Credits | 16 | |
| Second Year | ||
| Fall | ||
| STU-201 | Sophomore Studio 4 | 1 |
| ACC-104 | Managerial Accounting | 3 |
| MGT-212 or MGT-280 |
Business Communications 3 or Principles of Marketing |
3 |
| MGT-305 | Consumer Behavior | 3 |
| MTH-172 or STA-173 |
Quantitative Methods for Business (or higher level MTH course) or Statistical Methods |
3 |
| Core Course | 3 | |
| Credits | 16 | |
| Spring | ||
| MTH-172 or STA-173 |
Quantitative Methods for Business (or higher level MTH course) or Statistical Methods |
3 |
| Marketing Elective | 3 | |
| Core Course | 3 | |
| Core Course | 3 | |
| Elective | 3 | |
| Credits | 15 | |
| Third Year | ||
| Fall | ||
| MGT-270 or MGT-350 |
Financial Management 2 or Business Research & Analytics |
3 |
| Core Course | 3 | |
| Core Course | 3 | |
| Core Course | 3 | |
| Elective | 3 | |
| Credits | 15 | |
| Spring | ||
| MGT-270 or MGT-350 |
Financial Management 2 or Business Research & Analytics |
3 |
| MGT-348 | Digital Marketing | 3 |
| Core Course | 3 | |
| Elective | 3 | |
| Elective | 3 | |
| Credits | 15 | |
| Fourth Year | ||
| Fall | ||
| MGT-300 or MGT-403 |
Ethics for Business 2, 4 or Business Law-Labor Law |
3 |
| MGT-490 or MGT-491 |
Strategic Business Planning Capstone 2 or Professional Internship in Business |
3 |
| Elective | 3 | |
| Marketing Elective | 3 | |
| Choose one of the following two courses: 2 | 3 | |
| Marketing Strategies | ||
Elective |
||
| Credits | 15 | |
| Spring | ||
| MGT-300 or MGT-403 |
Ethics for Business 2, 4 or Business Law-Labor Law |
3 |
| MGT-490 or MGT-491 |
Strategic Business Planning Capstone 2 or Professional Internship in Business |
4 |
| Select one of the following: 2 | 3 | |
| Marketing Strategies | ||
Elective |
||
| Elective | 3 | |
| Credits | 13 | |
| Total Credits | 122 | |
- 1
The first-year writing requirement may be fulfilled by completing WRT-105 in either the fall or spring semester. Alternately, a student may opt for the two-course sequence, completing WRT-102 in the fall and WRT-103 in the spring.
- 2
One each semester.
- 3
One in Spring Year 1 and one in Fall Year 2.
- 4
This weekend workshop may be taken in either the fall or spring semester of sophomore year.
- 5
Students pursuing an M.B.A. through Salve's combined degree program are required to take graduate courses in fall and spring of senior year. Consult the graduate catalog and graduate advisor. MGT-503 may substitute for MGT-403 and MGT-542 may substitute for MGT-300.