2018-2019 Undergraduate Catalog 
    
    Oct 17, 2021  
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

ENG374: Advertising and Consumer Culture

3 Credit(s)
Madison Avenue does more than sell products: it sells lifestyles and dreams, values and beliefs. Using a cultural studies approach to media, students will learn critical approaches to analyzing advertisements and will be introduced to the history of the modern advertising industry in relation to the expanding media landscape. Advertising controversies and methods, developments in social media advertising, and international advertising campaigns will also be studied.
Prerequisite(s): ENG265  or junior standing.