2019-2020 Undergraduate Catalog 
    
    Oct 17, 2019  
2019-2020 Undergraduate Catalog

Marketing (B.S.)


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Coordinator: Traci Brady, D.B.A.

The courses required to earn the Bachelor of Science in Marketing provide a blend of creative and quantitative content with emphasis on marketing decision making and the development of marketing strategies to create and to deliver value to the consumer. In addition to the required marketing courses, students select two elective courses in marketing, allowing them the opportunity to study specific areas of interest. The program also requires students to complete a 3- credit internship experience.

Major Requirements


Marketing majors complete a minimum of 120 credits to earn a bachelor’s degree: 49-51 credits of core courses, 3-11 elective credits, and 66 credits of major courses.

Requirements to complete the major in Marketing consist of the Business Studies and Economics core requirements (42 credits):

Degree Plan


Degree Plan for Marketing (B.S.)

 
Fall
Spring
First Year
 
 
UNV101: University Seminar I (3 credits) &
FYT100: First Year Transitions (1 credit)
X
 
ECN101: Introductory Macroeconomics (3 credits)
X
 
Core Course (3 credits)
X
 
Core Course (3 credits)
X
 
MGT120: Management (3 credits) or Core Course (3 credits)
X
X
UNV102: University Seminar II (3 credits)
 
X
ECN102: Introductory Microeconomics (3 credits)
 
X
ACC101: Financial Accounting & Lab (4 credits)
 
X
MGT212: Business Communication (3 credits) or
MGT280: Principles of Marketing (3 credits) (Spring Year 1 and Fall Year 2)
 
X
Second Year
 
 
RTS225: Quest for the Ultimate (3 credits) or
PHL225: Quest for the Good Life (3 credits) (one each semester)
X
X
ACC104: Managerial Accounting & Lab (4 credits)
X
 
MGT212: Business Communication (3 credits) or
MGT280: Principles of Marketing (3 credits) (Spring Year 1 and Fall Year 2)
X
 
MGT305: International Issues in Consumer Behavior (3 credits) or
Marketing Elective (3 credits) (one each semester)
X
X
STA173: Statistical Methods (3 credits) or
MTH172: Quantitative Methods for Business (3 credits) (one each semester)
X
X
Core Course (3 credits)
 
X
Core Course (3 credits)
 
X
Third Year
 
 
APT103: IC3 GS5 Certification: Internet & Computing Core Cert. (3 credits) or APT304: Microsoft Certified Application Specialist (MCAS) (3 credits)
X
 
MGT270: Financial Management (3 credits) or
MGT350: Business Research Methods (3 credits) (one each semester)
X
X
Core Course (3 credits) or
Elective (3 credits) (one each semester)
X
X
Core Course (3 credits)
X
X
Core Course (3 credits)
X
X
MGT390: Marketing Communications (3 credits) or
Marketing Elective (3 credits) (Spring Year 4 and Fall Year 4)
 
X
Fourth Year
 
 
MGT300: Ethics for Business (3 credits) or
MGT403: Business Law - Labor Law (3 credits) (one each semester)
X
X
MGT390: Marketing Communications (3 credits) or
Marketing Elective (3 credits) (Spring Year 4 and Fall Year 4)
X
 
MGT422: Marketing Strategies (3 credits) or
Elective (3 credits) (one each semester)
X
X
MGT490: Strategic Business Planning Capstone (4 credits) or
MGT491: Professional Internship in Business (3 credits) (one each semester)
X
X
Elective (3 credits)
X
X
Elective (3 credits)
 
X

 

*Suggested Plan to Complete Degree Requirements


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