The courses required to earn the Bachelor of Science in Marketing provide a blend of creative and quantitative content with emphasis on marketing decision making and the development of marketing strategies to create and to deliver value to the consumer. In addition to the required marketing courses, students select two elective courses in marketing, allowing them the opportunity to study specific areas of interest. The program also requires students to complete a 3- credit internship experience.
Marketing majors complete a minimum of 120 credits to earn a bachelor’s degree: 49-51 credits of core courses, 3-11 elective credits, and 66 credits of major courses.
Requirements to complete the major in Marketing consist of the Business Studies and Economics core requirements (42 credits):