2018-2019 Graduate and Continuing Education Catalog 
    Apr 07, 2020  
2018-2019 Graduate and Continuing Education Catalog [ARCHIVED CATALOG]

HCA505: Health Care Marketing

3 Credit(s)
Students are introduced to basic marketing principles and practices related to the health services industry. They examine consumer needs, target market concepts, strategies for attaining goals, current market practices, cost benefit analysis, ethical considerations, and marketing resources. The development of positive relationships within an organization is explored as a marketing strategy, including the role in marketing played by employees, physicians, patients, and the community. Class presentations and a term paper provide opportunities for students to research and discuss current health care marketing topics. Available online.